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Customer Relationship Management FREE Program Overview (June 28)
In this program overview, Sandeep Puri will share how effective customer management can help to maintain a high touch in this hightech environment. Customer Relationship Management (CRM) is the process of building and maintaining profitable customer relationships by delivering superior value and higher satisfaction to the customer. By focusing on process, strategy, and technology, this course examines CRM as a strategic process that will help the participants to develop and nurture customer relationships through a deepened understanding of the concepts and best practices of CRM. The participants of the upcoming July program will learn to create effective customer management and loyalty programs in different industries.

An overview of the upcoming program starting on 26 July 2022 will also be discussed.


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Dr. Sandeep Puri, PhD
Professor, Marketing @Asian Institute of Management
Dr. Sandeep Puri, PhD is an Associate Professor of Marketing at the Asian Institute of Management, Philippines. With around 26 years of work experience in Industry and teaching, he specializes in Sales and Marketing. He worked with Novartis and Trident before starting his academic career. He has significant publications, including two publications in Harvard Business Review. He has more than 75 case study publications with Ivey Publishing, IMD, Lausanne, and WDI Publishing (University of Michigan). His book on Sales and Distribution Management co-authored with Still, Cundiff and Govoni (published with Pearson). He has also co-authored textbook on Global Marketing Management with Keegan (8th edition, published with Pearson). In addition, he has also edited 10 books.