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Product Marketing Management Program FREE Program Overview (June 27)
In this program overview, Marju P. Geslani will share how the product management process that focuses on bringing a new product to the market successfully or maximizing the branding advantage for an existing one. It starts with an idea of a product that a customer will interact with and evaluates how the product fits their unmet needs and pain points. Product management unites business, R&D, marketing, finance, and sales management to drive business growth and competitiveness. Studies show that effective product management can significantly increase the profit of an organization.

In this pandemic situation and intense business competition, companies must rethink their product management model and growth strategies. This program aims to guide participants through the various stages of product management - introduction, growth, maturity, and decline.

The program will help deep dive to understand product management and product strategy, develop and launch new products, develop and grow brands, define the right brand image and elements, and develop brand strategies. The program will guide you in making strategic choices and developing a clear and focused brand strategy that can serve as a source of market differentiation and competitiveness.


An overview of the upcoming program starting on 19 July 2022 will also be discussed.

01:18:00

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Speakers

Marju P. Geslani
Adjunct Faculty @Asian Institute of Management
Mr. Marju P. Geslani is an experienced Sales and Marketing practitioner, entrepreneur, and educator. He earned his MBA and Undergraduate Degrees in San Beda College and completed Management Development Program at the Asian Institute of Management. Professor Geslani brings with him twenty-four years of progressive experience in the fields of Sales and Channel Management, Brand Marketing, Brand Operations, Trial Marketing, Trade Marketing, Shopper Marketing and E-commerce with Multinational FMCG and Telecommunication companies. He is currently the Customer Marketing Group Head and E-Commerce Head of Nutri-Asia, Inc. Prior to joining Nutri-Asia, he was with Procter and Gamble as Country Commercial Manager of Professional Business, and as Brand Operations Director.