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Design Thinking and Business Model Innovation FREE Program Overview
In this program overview, Rico L. Camus will share how design thinking is a proven and repeatable human-centered approach to new product design and development. It is considered an essential skill needed by professionals involved in product marketing and business development in the 21st century.

This level of clarity in thinking is critical since new products' failure rate has been claimed to range from 40% to 80%. This current reality means that customers do not want close to half of the new product launches.

The upcoming course will guide you through the three phases of design thinking: inspire, ideate, and implement -- with theory and practical exercises.

Participants will learn how to implement design thinking in developing new products or services to solve customer problems and build something someone wants. They will learn how to apply design thinking in the product-market fit phase in the company's new product development processes, including customer needs analysis, quick market research, and rapid prototyping. This will then be followed by organizing insights using the business model canvas.

An overview of the upcoming program starting on 23 June 2022 will also be discussed.


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Rafael L. Camus
Clinical Professor, Strategy @Asian Institute of Management
Rico has 14 years of management experience in Sales and Marketing, covering various products and industries, including consumer pharmaceuticals and mobile telecommunications. He moved over to the media industry in 2003, with ABS CBN Corp., as convergence became a buzzword and retired there after 17 years in different divisions and responsibilities. His most recent responsibility as Innovation Officer involves consulting with the operating business units and build a culture of innovation across the company. He holds an MBA, with a concentration in Marketing and a minor in Decision Sciences, from the Wharton School of the University of Pennsylvania.