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Integrated Digital Marketing FREE Program Overview
In this program overview, Stephanie Guerrero will share how a lot of businesses already have presence online through their websites and social media. However, not all of them make the most out of their digital marketing channels.

Are your websites optimized for search engines and user experience? Are you on the right social media platforms? Are you managing their online reputation correctly? Are you able to establish credibility in their industry through their digital marketing strategy?

In the upcoming course, you will be able to answer those questions for your business and more. You will learn how to make better use of your current digital channels and understand the analytics behind them. You will understand what makes a great Facebook ad and how to effectively use LinkedIn for B2B marketing. You will learn how best to communicate with your target audience as they go through their customer journeys using your business as your case study so you can easily apply what you've learned after the course.

An overview of the upcoming program starting on 13 June 2022 will also be discussed.


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Stephanie B. Guerrero
Adjunct Faculty @Asian Institute of Management
Stephanie Balois Guerrero has over 18 years experience in marketing and sales. She has experience in digital marketing, brand development, brand building, customer marketing and operations, not only in the Philippines but in South East Asia and the US as well. She has worked in established organizations such as Unilever, Citibank, AXA and Warner Bros, and in start-up environments such as Uber and Tim Hortons Philippines. Her exposure to different industries, such as food and beverage, fast moving consumer goods, financial services, banking, entertainment, and tech, make her a great resource for different types of businesses. She is currently the Chief Operating Officer of Evident Integrated Marketing and PR, with a passion for purpose marketing and esports. Stephanie has a degree in Industrial Engineering from the University of the Philippines and an MBA from Harvard Business School.