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Synergizing Marketing with Logistics and Distribution Networks FREE Program Overview
In this program overview, Enrique Martinez will share how this program will provide a step-by-step approach using a practical and templated model. The student-centered workshop-style learning experience will allow participants to appreciate the impact of different operating models, infrastructure, equipment, and workforce decisions in the distribution network.

The model template is designed for students to tailor fit it to their own business context and planned distribution networks.

The upcoming program is developed in the context of Philippine demographic, geographic, other pertinent data, and information. This program also uses data-driven information needed in managing and pivoting an effective distribution network

An overview of the upcoming program starting on 15 June 2022 will also be discussed.


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Enrique J. Martinez
Adjunct Faculty @Asian Institute of Management
Enrique Martinez is an alumnus of the Asian Institute of Management. He completed his final academic semester at EBS Universität in Frankfurt, Germany, to take up subjects in supply chain planning and design, product management, and real estate finance. He has substantial experience in the Petroleum Distribution and Real Estate Development Industries. In the petroleum distribution, he created a distribution and franchise system for household LPG and has helped design the financial statements for franchisees and territory area. In real estate development, he was actively involved in developing a township project, land best use studies as well as managing several real estate projects such as petroleum depots, commercial arcades, and warehouse facilities. In his career, he was able to apply models that enable firms to simulate real-life supply chain and distribution operations combining a solid weld between theory and business practice.